Insights
Notes from the overlap between building websites and growing businesses.
Why developers and marketers should share a backlog
When engineering and marketing plan separately, the website ends up serving neither. A shared backlog is the simplest fix.Both, 4 min readA technical SEO checklist before any platform migration
Migrations are where search visibility is most often lost. These are the checks to complete before the switch.Engineering, 5 min readMeasure the question, not the click
Analytics set-ups fail when they start from tools. Start from the decisions you need to make instead.Growth, 3 min read